General Motors announced last year it was getting into the electric bike business. But besides a crowdsourcing name competition and a few teasers, details were scant. Now, GM has given this new brand a name — ARĪV — as well as names for its two electric bikes, and some information about its go-to-market plan. The name […]
Make sure your customer service is on point! With the advent of web-based advertising campaigns for internet companies, measuring customer acquisition metrics has become crucial for marketers everywhere. Whether you are generating leads that bring actual revenue, or tracking consumer behaviour to improve the decision making process – analysing key parameters associated with customer acquisition […]
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