The Psychology Behind Your Users: Carrying Out Deeper User Research
User-led design is taking a front seat in a world where the millennial customer is truly king. Competitors are creating at lightning speed and customers have high expectations for function and beauty - where do we begin? In conjunction with Singapore Design Week 2018, join PALO IT Singapore as we discuss the importance of strong user research in shaping design and how psychology plays a huge role in understanding your users. This talk goes through how understanding psychology and the fundamentals of psychological research can allow designers get into the minds of their users and ultimately, create things that tap into deeper processes like excitement, relief, loyalty, and joy.