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For the visionary marketer, the rise of the social media influencer creates a world of possibilities. It opens up a new ...
CEO Evan Spiegel stated the business had actually ignored the content creator group on Snapchat that produces and circul...
Reports of the purchase comes as a vote of confidence in Snap, just one day right after the it missed out on revenue pro...
Its losses are rising much quicker than its revenue
These brands are doing all the right things to grow their followers on social media.
When I was tapped two years ago to run growth for a VC-backed startup, I was both excited and scared.
If your branded content doesn’t resonate with your targeted audience, you have failed
Here it feels like the golden age of the startup is already over.
When investors ask why a bigger, more established company won't copy your idea, remember that you have no reason to...
Young firms struggle to compete as deep-pocketed companies like Facebook and Amazon clone products and consolidate their...
Hint: It is not about your coding skills.
Overcome failure, hurdles and lack of action.
Powerful social-media trends affecting both users and brands are strengthening and accelerating.
If you are thinking of bootstrapping a new startup, consider these five tips to help you reach your goals.
From the initial pitch all the way through to the eventual launch on the stock market, any budding Mark Zuckerberg will ...
Advertising is no longer about persuasion so much as simply hoping to be noticed and remembered. Lodge yourself in peopl...
It's not impossible to bypass M&A hunters, but it's not easy either.
Investors demand accelerated growth but the faster you grow, the smaller your margin for error.
Snap wants to make it easier for advertisers to go vertical.
It really is all it’s cracked up to be.
Bill Gates was dead-on with these predictions.
All the investors who bought into the disappearing-message app company's much-hyped stock market debut have officia...
Snapchat is putting together the building blocks for a powerful location-based ad business
Public investors have lost money on the company since its March IPO
Once you have more than two full cycles of all these steps, you may become a temporary designer on your small team that ...
So Newman approached Spiegel after the talk, and to his surprise, Spiegel gave him his contact information and a few day...
VCs are increasingly shying away from advertising technology investments.
Rakuten Ventures – which late last year doubled its Global Investment Fund to US$200 million – is a true-blue corpor...
Social networks have millions of users from your target audience–people who are socializing every day and are eager to...
How passion and drive helped this social media star build a global brand.
Only about one percent of startups get venture capital money. How can you stand out and be that one percent?
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