As we edge closer to one of the biggest online shopping event of the year, Alibaba employees are expecting a busy week, and they are well prepared.
This is Alibaba's signature event - Single's Day - is celebrated every 11th of November of the year . It's a carnival for both the online buyers and well as sellers as participating e-commerce websites typically receive a surge of traffic on this day.
Similar to last year's event, Alibaba is equipping their employees with work essentials such as camping beds, quilts, tents, bags, food and even massage chairs to ensure they work in an optimum yet comfortable level.
Here are some snapshots of the preparations at Alibaba's HQ at Hangzhou.
If you have lots of traffic, but a low conversion rate, you won’t be able to monetize the people that are coming to your site. If you have a high conversion rate, but low traffic, you may not be able to make enough money to justify your efforts.