People buy from people they trust. When building a business, building a successful brand should be a priority. Unfortunately, many business owners feel that they don’t want to invest in branding and marketing as they cannot see the ROI. They can also be confused about how much it will cost them.
With the rise of social media, branding and marketing doesn’t have to be expensive or difficult. In fact, building your brand on social media is one of the easiest ways to get your brand out there. 80% of consumers are more likely to evaluate solutions from the brands they follow on a social network.