Social selling is the art of using social networks to find, connect with, understand and nurture sales prospects. According to HubSpot, “The use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.”
Even though there are an abundance of social media communities, LinkedIn remains one of the most powerful platforms to use for business. LinkedIn, in their own words, says “This sales technique enables better sales lead generation and sales prospecting process and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customer trust.” They also share intriguing stats regarding the results of social selling:...
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The social media giant announced today in a blog post that, along with efforts to elevate content from friends and outlets designated as “high quality,” the site will be working to push local news offerings to the top of users’ feeds.