I am constantly speaking with entrepreneurs, and they all seem to share the same obstacle: securing funding. Sometimes, bootstrapping isn’t a viable option and traditional lenders won’t approve a business loan, resulting in the need for venture capital (VC) money.
Reality check: Less than one percent of U.S. companies have raised capital from VCs. VC money is essentially unicorn money. ...
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When it comes to the business aspect, you’ll need to determine what number is going to adequately compensate you for your time, commitment, and investment, but is also going to be sustainable for the business long-term.