The innovative filmmaker just sold his video-sharing app to CNN.
In the past two weeks, YouTube star and filmmaker Casey Neistat has not only stopped producing his nearly two-year-old daily vlog -- he also sold his video-sharing app Beme to CNN in a deal reportedly valued at $25 million.
Beme’s guiding principle was authenticity. Users would film videos lasting several seconds, but they weren’t able to edit or even see the footage before sharing it. The recipient of the message could then film themselves reacting to it. All of the videos in question would instantly disappear, a bit like those on Snapchat.
The app, which launched in July 2015 and has been downloaded more than 1 million times, will officially shut down on Jan. 31, 2017. And while Beme itself will no longer be around, its team of 12 will staff a new company affiliated with CNN, with its exact mission around digital storytelling to be announced....