ASK the chief investment officer of a fund-management firm how to spread your investments and you will be told to put so much in stocks, so much in bonds and something in hedge funds or private equity. Chances are that white-elephant buildings, eggs and long-life milk will not feature. But in Venezuela, where the inflation rate is in the tens of thousands, things that people elsewhere would shun for fear they will lose value have become stores of real wealth.That is why you can see scaffolding and other signs of a building boom dotted around Caracas, the capital of a country that has endured an economic collapse. Businesses need to park their earnings where they will not be wiped out by inflation. A smaller-scale response to galloping prices is the emerging “egg economy”. Eggs hold their value better than cash, for a while at least. They make for a convenient currency, too. It is easier to carry around a half-dozen eggs than a trunkful of banknotes. And many tradespeople would be happier to...Continue reading
Facebook CEO Mark Zuckerberg called Donald Trump to congratulate him on his victory in the aftermath of the 2016 election, according to BuzzFeed News.
But that may not be the most shocking part of the story. Rather, it’s the contention that the Trump campaign was so good at using Facebook’s ad platform that Facebook itself adopted some of the campaign’s ad strategies for its own ad efforts. Those efforts, which are currently running, are meant to generate trust in the company in the wake of the Cambridge Analytica scandal.
In response to a Fast Company request for comment, Facebook said it would not address the Zuckerberg call. Spokesperson Derick Mains did say that, “The [ads’] best practices highlighted in the [BuzzFeed] story were being used by Facebook and our clients prior to their use by the campaign.”
In its article, BuzzFeed cited internal Facebook memos that laud the Trump campaign’s use of its platform:
“These memos and presentations indicate Facebook took the methods it learned from the Trump campaign to further refine a marketing model called ‘Test, Learn, Adapt’ (TLA), which it currently uses to assess its own advertising. These internal documents are a candid recognition by Facebook of the GOP candidate’s advertising success and reveal the degree to which the company views Trump not just as a potential regulator or a source of misinformation, but also, above all, a valued customer.”
Facebook has publicly said only that it offered the same kind of help to both the Trump and Hillary Clinton campaigns. But Trump campaign veterans say that, privately, Facebook employees were full of praise for how the campaign was able to leverage the Facebook platform.
Developer Stoic and publisher Versus Evil announced today that they’re partnering with HyperRPG (a community that focuses on livestreaming) for a four-part tabletop role-playing game series based on The Banner Saga. The Banner Saga is a series of tactical games with hand-drawn art and a focus on Norse mythology. The first entry came out in 2014, […]