Customers, as we all know, are a fickle bunch. Considering how customer loyalty is far from abundant these days, there are many ways to lose a customer, but the biggest turn-off for today’s consumers is an experience in which friction isn’t kept to a minimum. On some level, we’ve known that for years, right? The marketplaces that are winning loyalty from today’s consumers are doing it by focusing on reducing customer friction points. “Brands are trying a lot of things to reduce customer friction points,” Augie Ray, the renowned Gartner Customer Experience analyst, tells me. Ray cites how Amazon has… This story continues at The Next Web
THE Finance Minister has set the record straight on the rate that the government intends to impose upon the re-introduction of the Sales and Service Tax (SST) in place of the Goods and Services Tax (GST) come Sept 1.