This May 16, you’ll be in for a treat from these marketing gurus.
27 Apr, 2018TECHINASIA.COM
In 2017, advertisers spent more than half of their budget on digital marketing. Companies are shifting their attention towards the online space, and it’s unsurprising to see why.
In today’s digital age and the proliferation of tech-savvy consumers, online marketing helps companies target audiences more effectively. It is also easier to monitor and assess the performance of online campaigns versus other traditional marketing platforms such as newspapers or billboard ads. But with the myriad of online channels available, which should you pick to complement your marketing mix?
Join us this May 16 at Tech in Asia Singapore 2018’s Marketing Stage to power your marketing efforts as channel experts discuss trending topics and share actionable takeaways to help you stay ahead.
Here are some sessions we’ve specially handpicked:
All brands understand the importance of reaching potential customers through social media. If you’re the new kid on the block with a small marketing budget, how do you compete against bigger competitors and ensure your social media spend generates ROI?
Get the inside scoop from Charles Tidswell, Vice President, JAPAC, Socialbakers on:Low-cost yet effective strategies startups can use, and practical tips on how to improve your customer engagement on social media Social media trends in Asia How to get the best ROI from your social media investment How to measure the success of your campaigns
When was the last time you scrolled through your social media mobile app and was targeted for an ad? Probably not too long ago. But think again, do you remember what was the last ad you saw? In a saturated market where every business seems to be pouring money into mobile ads, how do you make sure yours stand out?
Join Morden Chen, General Manager of UC Ads, Alibaba Mobile Business Group, Alibaba UC Ads as he shares:Mobile-specific marketing tips Common mistakes that plague mobile ads and how to eliminate them How to identify and promote the ‘secret sauce’ of your brand
In a world dominated with online ads, many consumers turn to product reviews from trusted influencers before making a purchase decision. According to a research, 94 percent of marketers find influencer marketing effective, generating 11 times the ROI of traditional advertising.
Paul Mottram, Managing Director, All Told APAC, Allison+Partners will be diving into:Why consumers’ emotional dimensions are important and how to effectively appeal to them Previous successful case studies that garnered media attention and why their strategies worked Alternative approaches you can use to create demand and drive conversions
Click here for the Marketing Stage’s full agenda.
In addition to the sessions featured above, you’ll also gain access to five other content stages, network with passionate techies, investors, media, and more via our improved conference app. If you haven’t gotten your tickets to the conference yet, don’t sit on it for too long – 10 percent discount (code: tiasg10) ends this Sunday, 29 April, 11:59PM (GMT +8).
That’s two more days before you pay full price!
This post Learn from Alibaba, Socialbakers and Facebook at TIA Singapore 2018’s Marketing Stage appeared first on Tech in Asia.